Given increasing availability and rising interest in South African wine in China, WOSA will again organize a mini road show for the first week of November. Cost and format of the Road Show will be similar to last year, i.e. approximately R47,000 ex VAT per exhibitor table for all 3 cities, excluding cost of shipping, flights, and accommodation. WOSA will provide discounted accommodation options and domestic flight recommendations. WOSA will also take care of press/media costs, communication, take away pieces, and other collateral printing, including banners for each exhibitor. Events will include an educational seminar for 90 trade and media VIPs (in each city) led by a Wine Personality; the traditional walk-around trade tasting for 200+ attendees; followed by a consumer session with 100+ wine lovers expected to attend in each city.

We have 15 - 20 spots open for SA wine companies / Chinese importers of South African wine interested in traveling to 3 cities in China. In order to participate, it is recommended that you are already doing business in China. Though there will be arrangements available for new-to-market brands participating in Prowine China and wanting to ship samples from South Africa. The main objective is to create opportunities for you and your importer/s to meet trade customers, to educate trade and media, and to increase awareness among consumers.

Herewith the schedule:

• 29 October
  Arrive in Fu Zhou
• 30 October
  South Africa tasting event & seminar in Fu Zhou (venue tbc)
• 31 October
  Travel Day and self-arranged meetings / follow up on contacts made the day before / event with your importer
• 1 November
  South Africa tasting event & seminar in Chengdu (venue tbc)
• 2 November
  Travel Day and self-arranged meetings / follow up on contacts made the day before / event with your importer
• 3 November
  South Africa tasting event & seminar in Beijing (venue tbc)
• 4 November
  Depart China

*WOSA highly recommends to network with your potential clients or existing trade partners and arrange meetings or small events

If you or your importer is interested in participating, please contact michaela@wosa.co.za as soon as possible