SA POISED TO CAPITALISE ON THE US WINE MARKET, SET TO BECOME THE WORLD'S BIGGEST
Emboldened by a 59% year-on-year growth in sales volumes of Cape wines to the US for 2004 and a much heightened interest from leading US wine importers, Wines of South Africa* (WOSA) is marshalling a significant portion of its resources into building sales in what is set to become the world's biggest wine market by 2008.

SOUTH AFRICA ON A RISE
South African women in wine took the limelight in London this month (November), when Su Birch, CEO of Wines of South Africa (WOSA) was named the Champagne Lanson Woman in Wine for 2005 at the International Wine & Spirit Competition (IWSC) and Cathy van Zyl became the only resident South African and the 250th person worldwide to earn her Masters in Wine from the Institute of Masters of Wine in the UK.

SELLING THE UNIQUENESS OF SA WINE ON WORLD MARKETS
Qualifying his earlier description of the South African wine tourism industry as a "cottage industry", advertiser and tourism expert Paul Bannister, said there was limited entrepreneurial experience in local wine tourism and marketing at the individual winery level.

SA LEADING THE WAY IN WINE MARKETING
Five years ago, South Africa was no more than an incidental player on the international wine stage, but today, armed with a growing share in major export markets, the country is setting the pace for its wine-producing competitors in the way it presents to the trade.

SA APPOINTS TOP WINE EDUCATOR FOR US MARKET
Wines of South Africa (WOSA)*, as part of its stepped up campaign to build sales for Cape wines in the US, has commissioned a leading international wine educator to develop a course on the country's wines for US distributors, agents, retailers, on-consumption trade and consumers.

WOSA AND WINETECH SEMINAR FOCUSES ON COST-EFFICIENT WINE-GROWING
The global wine glut hurting wine-growers and producers worldwide was nothing new, according to Ernst le Roux, Distell's group general manager: grape and wine supply.

SA WINE TOURISM INDUSTRY HAS COTTAGE MINDSET, SAYS LEADING MARKETER
The South African wine tourism industry is driving in the dark and maybe even in the wrong kind of vehicle, says Paul Bannister.

WOSA MEGA TASTING IN LONDON SET TO TURN INTERNATIONAL WINE FRATERNITY ON ITS HEAD
In a bold and decisive move, the South African wine industry is spending an estimated R7m to attend the showcase of country's wines in London next month.

GAME LODGE WAITERS LEARN ABOUT WINE AT THEIR SOURCE
Wines of South Africa (WOSA) is spearheading a drive to advance wine service standards in the local hospitality industry in support of the country’s domestic and international wine tourism.