About Us

Wines of South Africa (WOSA) is a fully inclusive body, representing all South African producers of wine who export their products. WOSA, which was established in its current form in 1999, has over 500 producers on its database, comprising all the major South African wine exporters. It is constituted as a not-for-profit company and is totally independent of any producer or wholesaling company. It is also independent of any government department, although it is recognised by government as an Export Council.

WOSA's mandate is to promote the export of all South African wines in key international markets. Traditional markets include the United Kingdom, Germany, Sweden and the Netherlands, with focus on developing markets for South African wines in the United States, Canada, China, Japan and  key African Countries.

WOSA is funded by a statutory levy per litre on all natural and sparkling wines exported.

Michael Jordaan, venture capitalist and former CEO of First National Bank (FNB), was appointed chairman of WOSA in May 2014 and succeeded Johann Krige, CEO and co-owner of Kanonkop Estate. CEO, Siobhan Thompson, was appointed in November 2013. An international marketing specialist, with experience across various industries including alcohol, FMC and education.

To promote the image and quality of South African wine industry abroad. WOSA exhibits regularly at major wine shows including ProWein in Germany and China and Vinexpo, and works closely with the tourism authorities to advance Cape wine tourism. In addition, WOSA hosts regular marketing seminars for members highlighting changing international market needs, demands and opportunities.

Wine and lifestyle journalists and Influencers are invited to the Cape on an ongoing basis. The visiting groups are exposed to the physical beauty and cultural heritage of the region's winelands.

WOSA furthermore hosts the Cape Wine trade exhibition, the flagship business showcase of the South African wine industry. The first show was held in 2000. The latest, Cape Wine 2015, a three-day showcase to the international wine fraternity, proved to be the most successful exhibition of its kind to date, with the number of visitors rising by 27% on the previous show. Held every three years, 2015’s trade fair drew 1,900 visitors from a total of 58 countries. Preparations are well underway for the next Cape Wine, which is scheduled to take place from 12 to 14 September 2018.

To contribute to the global success of the South African wine industry through building Brand South Africa.

Business Scope:
  • Enhance the image and reputation of South African wines in key international markets.
  • Assist with the development of new export markets.
  • Assist with capacity building among exporters.
  • Facilitate the development of SA wine tourism.