SOUTH THE SOURCE OF WINE AND FLAVOUR INNOVATION AT PROWEIN

Afrikaans volg onder.

A group of high-profile taste-makers in the world of wine has been hand-picked by the organisers of the Flavours stand at ProWein to present a new, more focused version of the popular show-within-a-show which forms part of the leading European wine trade exhibition.

Renamed Flavours of the South@ ProWein, the Düsseldorf event features South Africa and the three Latin-American wine-producing countries Argentina, Chile and Uruguay. It will run from March 24 to 26 in ProWein`s new Hall 1, from stand number B04.

Flavours of the South marks the first time that Uruguay has been included in the collaborative, three-day series of master-classes that highlights the best and the newest trends to emerge from the participating countries.  The show comes at a time when several key critics are drawing public attention to what they are describing as the original and very exciting developments from these emerging wine-producing countries.

Despite the shift of the global wine market axis away from Europe to the developing world, ProWein remains one of the most important international wine trade exhibitions and annually draws around 4 000 exhibitors from some 50 countries and close to 40 000 delegates. Even during last year`s recessionary trading conditions, the organisers hosted record numbers of exhibitors and delegates, and this year a very strong turnout is anticipated.

Flavours of the South presenters this year include top-level wine writers and educators working in Europe.  They are Lynne Sherriff MW, the South African born wine-marketing consultant who works across the world and was until recently the head of the prestigious Institute of Masters of Wine; the widely published wine journalist and educator Caro Maurer MW, who was the first German woman to earn her Masters of Wine; Jürgen Mathäß, a specialist in Latin-American wines who contributes to the influential wine guide Gault-Millau, as well as to Meininger`s Wine Business International, Weinwirtschaft, and Weinwelt; André Dominé, author of the monumental Culinaria France and books on wine; as well as Tim Atkin MW, a UK-based wine writer and critic, who covers the South African wine industry very closely.

The master-class sessions will showcase the top-rated and signature wines of the four countries, matching them with foods to cater to the growing appetite for new ideas in flavour pairings, said Wines of South Africa (WOSA) CEO, Su Birch, who has been involved in the multi-country collaborations since their inception four years ago.

"By focusing exclusively on South America and South Africa, we are offering delegates a taste from the source of where much Southern Hemisphere innovation is taking place in both wine and food. Observers from across the world are increasingly looking to these regions for refreshing new wine expressions.  It is here that hitherto undeveloped wine-growing areas are being opened up and winemakers are exploring lesser-known varietals and new techniques, while reinterpreting classical flavours."

Birch said the emphasis on pairing would be particularly useful to sommeliers, who were fast becoming the new arbiters of taste.  "They have become an important gateway to wine menus but also to wine shoppers looking for interesting new flavours."

She said the spirit of co-operation amongst the four wine regions was just one example of the growing move to highlight the wine-producing countries of the South.  In September, Argentina, Chile and South Africa will also present a combined trade exhibition in the UK, entitled The Beautiful South.

Seats for Flavours of the South seminars are limited to 50 delegates at each session. Presentations will be offered in both German and English. Delegates are urged to visit the stand, Hall 1 B04, early each morning to guarantee their reservations, given that virtually all of the past Flavours seminars have been oversubscribed.

For more details and for seminar programme topics and times, go to www.flavoursofthesouth-prowein.com.

Supported by:

DATE ISSUED          31 JANUARY 31, 2013
ISSUED BY               DKC (DE KOCK COMMUNICATIONS)
ON BEHALF OF       WINES OF SOUTH AFRICA (WOSA)
QUERIES                   SU BIRCH/ANDRÉ MORGENTHAL, WOSA, 021 883 3860
TESSA DE KOCK/MARLISE POTGIETER, DKC (021) 422 2690

 SUIDE DIE BRON VAN VERNUWENDE WYNE EN SMAKE BY PROWEIN

Die organiseerders van die Flavours-stalletjie by ProWein het `n groep vooraanstaande smaakskeppers in die wynwêreld persoonlik gekies om `n nuwe weergawe van die gewilde skou-binne-die-skou - deel van die voorste wynhandelsuitstalling in Europa - te skep, maar dié keer met `n skerper fokus.

Dit word nou Flavours of the South@ProWein genoem. Suid-Afrika en die drie Latyns-Amerikaanse wynproduserende lande Argentinië, Chili en Uruguay staan hier in die kollig. Dit word van 24 tot 26 Maart in Dusseldorp tydens ProWein in die nuwe Saal 1 by stalletjie B04 aangebied.

Flavours of the South is die eerste leer dat Uruguay in dié gesamentlike driedaagse reeks meesterklasse ingesluit word. Dié klasse laat val die klem op die beste en jongste neigings in dié deelnemerlande. Die skou word juis aangebied terwyl verskeie baie belangrike kritici die publiek se aandag vestig op wat hulle as oorspronklike en baie opwindende verwikkelinge uit dié wynproduserende lande beskou.

Al het kern van die globale wynmark van Europa na die Nuwe Wêreld verskuif, is ProWein steeds een van die belangrikste internasionale wwynhandelsuitstallings. Dit lok elke jaar ongeveer 4 000 uitstallers van omtrent 50 lande - en bykans 40 000 afgevaardigdes. Selfs in verlede jaar se resessie-handelstoestande het die organiseerders `n rekordgetal uitstallers en afgevaardigdes gelok. Vanjaar word `n besonder sterk opkoms verwag.

Vanjaar se aanbieders van Flavours of the South is onder andere wynskrywers en -opvoeders uit die voorste gestoeltes wat in Europa werksaam is. Hulle is Lynne Sherriff WM, die wynbemarkingsraadgewer wat in Suid-Afrika gebore is, maar orals te wêreld bedrywig is (tot onlangs was sy hoof van die toonaangewende Instituut van Wynmeesters); die wyd gepubliseerde wynjoernalis en -opvoeder Caro Maurer WM, die eerste Duitse vrou wat `n Wynmeester-kwalifikasie verdien het; Jürgen Mathäss, `n spesialis in Latyns-Amerikaanse wyn wat bydraes tot die invloedryke wyngids Weinwelt asook Meininger`s Wine Business International, Weinwirtschaft en Weinwelt lewer; André Dominé, skrywer van die lywige Culinaria France en wynboeke; asook Tim Atkin WM, `n wynskrywer en -resensent wat in die VK gesetel is en die wynbedryf in Suid-Afrika deeglik dek.

Die meesterklas-sessies laat val die klem op kenmerkende wyne uit die boonste rakke in die vier lande. Dié word met kos afgepaar om die al hoe groter vraag na nuwe idees ten opsigte van smaakpare te bevredig, sê Su Birch, die uitvoerende hoof van Wines of South Africa (WOSA). Sy was al van die aanvang van die samewerking tussen hierdie lande vier jaar gelede daarby betrokke.

"Deur die klem geheel en al op Suid-Amerika en Suid-Afrika te laat val, bied ons afgevaardigdes `n smakie van waar heelwat van die vernuwing in die suidelike halfrond ten opsigte van wyn én kos vandaan kom. Waarnemers van orals ter wêreld soek verfrissende nuwe uitdrukkings van wyn in dié streke. Voorheen onontwikkelde wynkweekstreke word hier ontgin. Wynmakers stel minder bekende cultivars en nuwe tegnieke op die proef, en interpreteer klassieke smake opnuut."

Birch sê die klem op afparings sal veral vir sommeliers van groot nut wees, want dié word tans die nuwe arbiters van smaak. "Hulle is nou `n belangrike poort na wynlyste, maar ook vir wynkopers wat interessante nuwe smake soek."

Sy sê die goeie samewerking tussen die vier wynstreke is net een voorbeeld van die al hoe sterker beweging om die wynproduserende lande van die suide in die kalklig te laat staan. In September gaan Argentinië, Chili en Suid-Afrika ook `n gesamentlike uitstalling in die VK aanbied, met die titel The Beautiful South.

Plekke vir Flavours of the South word vir elke sessie tot 50 afgevaardigdes beperk. Die aanbiedings is in sowel Engels as Duits. Afgevaardigdes word aangespoor om die stalletjie (Saal 1 B04) elke oggend vroeg te besoek om besprekings te waarborg, omdat feitlik al die vorige Flavours-seminare meer belangstellendes as plekke gelok het.

Gaan na www.flavoursofthesouth-prowein.com vir nadere besonderhede en seminaarprogramme.

Ondersteun deur: 

DATUM UITGEREIK          31 JANUARIE 2013
UITGEREIK DEUR              DKC (DE KOCK KOMMUNIKASIE)
NAMENS                               WINES OF SOUTH AFRICA (WOSA)
NAVRAE                               SU BIRCH/ANDRÉ MORGENTHAL, WOSA (021) 883-3860
TESSA DE KOCK/MARLISE POTGIETER, DKC (021) 422-2690