PROWEIN BRINGS THE BEAUTIFUL SOUTH TO GLOBAL WINE TRADE

Afrikaans volg onder.

Argentina, Chile and South Africa are uniting again at ProWein 2014 under the banner of Wines of the Beautiful South. The three southern hemisphere countries plan to bring an impressive line-up of wines and wine experts to the Düsseldorf trade exhibition in March.

The renamed collaboration, previously Flavours of the South, follows the success of last year's inaugural The Beautiful South event, held in London, that collectively branded the three in a combined exhibition to the international wine trade fraternity.

The three countries have assembled some of their most awarded attention-grabbing wines and will be exploring a range of intriguing wine and food pairing concepts through educational seminars presented by a number of key speakers. Each country will also present two seminars showcasing their national offerings.

Argentina, Chile and South Africa have been working together very effectively at ProWein since 2010, both to highlight what they hold in common and also to demonstrate how they each express these features in unique and distinctive ways. Their combined show-within-a-show format at ProWein has annually proved to be amongst the biggest drawcards for delegates, with seminars on wines and wine and food pairing regularly over-subscribed.

ProWein, considered one of the most significant annual events on the international wine trade calendar, attracts many of the world's top decision makers from not only Europe but the Americas and the Asia.

Wines of the Beautiful South presenters, all well-respected authorities, include:

Ronan Sayburn MS, former winner of the UK Sommelier of the Year title, who is currently the head of wines for the prestigious Dorchester Collection UK; Tim Atkin MW, widely published UK-based wine critic; Caro Maurer MW, German wine journalist, educator and judge andMadeleine Stenwreth MW, a former sommelier and today international wine judge, who is based in Sweden and consults globally to high-profile wine producers as well as leading importing companies across the Nordic market.

Siobhan Thompson, newly appointed CEO of Wines of South Africa (WOSA), said South African producers would be focusing on top-performing wines across a range of price points, underscoring the impressive advances made by the industry over the past two decades.

She said common to all three members of Wines of The Beautiful South was a focus on eco-sensitive and creative solutions to climate change, the pioneering of new wine-growing areas and new approaches to winemaking.

This multi-national collaboration makes it easier for delegates to appreciate the national distinctions between producers, as visitors to ProWein could view them alongside each other and within the same context. Exhibiting in this way is also made more interesting when wines are presented under specific themes to feature trends and different national expressions, she added.

ProWein starts on Sunday, March 23, and runs until Tuesday, March 25.

To view the seminar schedule and to find out more about this event visit: www.winesofthebeautifulsouth.com and follow us on twitter@TheBeautifulSou

Contact us

Wines of Argentina:
Andrew Maidment
Work     +44 780 7077 824
Email:    amaidment@winesofargentina.com
or
Gisela Giordano
Work     +34 610 392 404
Email:   gisela@winesofargentina.com

Wines of Chile:
Anita Jackson
Work +44 (0)7747 615976
Email anita@winesofchile.org.uk
or
Michael Cox

Work +44 7785 291503

Email michael@winesofchile.org.uk

Wines of South Africa:
Pippa Carter
Work +27 21 883 3860
Email pippa@wosa.co.za

Michaela Stander
Work +27 21 883 3860
Email michaela@wosa.co.za

For more information:

Project Manager “Wines of the Beautiful South@ProWein”
Berthold Partners
Christine Berthold
Work +49 4792 9519195
Mobile +49 178 2170200
Email christine@bertholdpartners.de

PROWEIN STEL DIE PRAGTIGE SUIDE AAN DIE GLOBALE WYNHANDEL BEKEND

Argentinië, Chili en Suid-Afrika staan by ProWein 2014 weer onder die vaandel van Wines of the Beautiful South skouer aan skouer. Hierdie drie lande in die suidelike halfrond is van plan om in Maart ’n indrukwekkende versameling wyne en wynkundiges na dié handelsuitstalling in Düsseldorf te bring.

Die versameling was voorheen as Flavours of the South bekend, maar die nuwe naam bou op die sukses van verlede jaar se heel eerste The Beautiful South-geleentheid wat in Londen aangebied is, en waar die drie lande as gesamentlike handelsmerk aan die internasionale wynhandel bekend gestel is.

Die drie lande het van hul mees bekroonde wyne, wat die meeste aandag trek, bymekaar gemaak. Deur middel van opvoedkundige seminare onder leiding van verskeie sleutelsprekers gaan hulle talle prikkelende kos-en-wynpasmaats bekend stel. Elke land gaan ook twee seminare aanbied om húl land se aanbieding ten toon te stel.

Argentinië, Chili en Suid-Afrika werk al van 2010 baie doeltreffend by ProWein saam om die kollig te gooi op wat hulle gemeen het, maar ook duidelik te maak hoe hulle dié kenmerke op unieke en uiteenlopende maniere uitdruk. Die formaat van ’n uitstalling bínne ’n uitstalling by ProWein is elke jaar vir afgevaardigdes een van die grootste trekpleisters. Meer mense stel strykdeur in die seminare oor wyne asook wyn-en-kospasmaats belang as waarvoor daar plek is.

ProWein word as een van die belangriker jaarlikse gebeure op die internasionale wynhandelkalender beskou, en lok talle van die voorste besluitnemers ter wêreld – nie net van Europa nie, maar ook van Noord- en Suid-Amerika en Asië.

Die aanbieders van Wines of the Beautiful South – almal hoogs gerespekteerde kundiges – is onder andere:

Ronan Sayburn MS, ’n vorige wenner van die titel Sommelier van die Jaar vir die VK, en tans hoof van wyne vir die gevierde Dorchester-versameling in die VK; die wynresensent Tim Atkin MW, wat in die VK gesetel is en en al talle publikasies die lig laat sien het; die Duitse wynjoernalis, -opvoeder en -beoordelaar Caro Maurer MW; en Madeleine Stenwreth MW, ’n voormalige sommelier en tans ’n internasionale wynbeoordelaar, wat in Swede gesetel is en wêreldwyd aan wynprodusente met ’n hoë profiel en vooraanstaande invoermaatskappye orals in die Nordiese mark raad gee.

Siobhan Thompson, wat pas as uitvoerende hoof van Wines Of South Africa (WOSA) aangestel is, sê Suid-Afrikaanse produsente gaan die klem op uitblinker-wyne oor etlike pryspunte heen laat val. Hulle wil wys watter indrukwekkende vordering die bedryf in die afgelope twee dekades gemaak het.

Sy sê al drie lede van Wines of the Beautiful South beklemtoon ekosensitiewe en skeppende oplossings vir klimaatsverandering, baanbrekerswerk wat nuwe wynkweekstreke betref, asook nuwe benaderings tot wynmaak.

Danksy dié multinasionale samewerking is dit vir afgevaardigdes makliker om die nasionale onderskeid tussen produsente raak te sien, want besoekers aan ProWein kan die produkte langs mekaar en in dieselfde konteks beoordeel, sê sy. Só ’n uitstalling is ook interessanter wanneer die wyne in die kader van bepaalde temas aangebied word, om neigings en verskillende nasionale uitdrukkings na vore te bring, voeg sy by.

ProWein begin op Sondag 23 Maart en duur tot Dinsdag 25 Maart.

Gaan na www.winesofthebeautifulsouth.com om die seminaarskedule te besigtig en meer oor dié geleentheid te wete te kom.

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