|Focus areas pay off and make Cape Wine Europe a resounding success19 October 2011
Wines of South Africa (WOSA) has received encouraging feedback following Cape Wine Europe with specific focus areas proving particularly popular among the visitors and producers alike.
The event, which took place in the Brompton Hall, Earls Court, on 11 and 12 October 2011, saw almost 800 visitors attend it, with about 100 from across Europe, Canada and the USA. Over 130 producers exhibited at the event alongside focus areas that were designed to help visitors navigate the vast array of wines available for tasting and maximise their time at the event.
Short seminars each lasting half an hour were held on the show floor for the first time, and all were fully subscribed. The seminars gave attendees a snap shot of varieties, regions and diverse topics affecting the South African producers and wine community as a whole.
The independents area showcased wines that retailed above £7 and were not available to the large multiple retailers. As part of this focus area, WOSA teamed up with OLN to present five independent merchants with a bursary of £1,000 to promote their South African range. The competition enticed some high calibre pitches and the winners - Cheers Wine Merchants (Swansea), The Old Bridge (Cambridge), SH Jones (Banbury), Amps Fine Wines (Peterborough) and The Wright Wine Company (Yorkshire) - will be implementing their plans in the coming months.
The Fairtrade area also attracted a great deal of interest throughout the event. Kate Lewis, Fairtrade Foundation Business Development Manager, said: "The Fairtrade focus area looked excellent and the seminar went really well!  I am certain that the area at Cape Wine Europe has helped to build support and commitment among the trade to raising the profile of Fairtrade in South Africa".
In addition to these areas, the Platter Guide five-star wines were announced (further information on the wines can be found at: http://www.wineonaplatter.com/blog/post/5276), the Cape Winemakers Guild showcased their latest offerings, and the themed varietal tables attracted a number of press and buyers.
Cape Wine Europe welcomed key industry buyers and influencers from all the UK multiple retailers, Systembolgate, Vinmonopolet, Albert Hejnas, as well as a number of online, independent merchants and sommeliers. A strong contingent from the UK media also included Jancis Robinson MW, Matthew Jukes, Tim Atkin MW, Sarah Jane Evans MW, Neal Martin, Steven Spurrier, Charles Metcalf, Andrew Catchpole, Guy Woodward, Peter Richards MW, Christian Davis and Sarah Ahmed.
WOSA CEO, Su Birch, commented: "Bringing Cape Wine to Europe has been a great success and we have really seen the benefits of re-aligning the event with Cape Wine, which is due to take place in Cape Town next September. Visitors came from across the globe specifically to taste South African wines at the event and the feedback we have received has been extremely positive".
Cape Wine will take place on 25-27 September 2012 alongside Vindaba, the first South African show aimed at promoting our fantastic wine tourism offering to the world`s travel trade and media.
WOSA CEO Su Birch with Old Bridge Wines, one of five independent merchants that each won a bursary to promote South African wines.
WOSA Communications Manager Andre Morgenthal with Matthew Jukes.
Steven Spurrier consults his WOSA catalogue.
For more information on Cape Wine in September 2012, visit: http://www.capewine2012.co.za/. For further information about Vindaba, please visit: http://www.vindaba.com/
For more information, please contact:
Wines of South Africa
Tel: 020 8947 7171